Hi, I’m Vedran.I design digital products that make sense.

I’m a product designer who likes turning messy ideas, complicated workflows, and “we’ll figure it out later” requirements into products people actually enjoy using.

I work closely with product and engineering, ask probably too many questions, prototype a lot, and try not to make simple things complicated.

The best products feel obvious, even when the problem isn’t.

That usually comes after the hard part: asking the right questions, removing noise, mapping edge cases, and making the right trade-offs with product and engineering.

Explore my work More about me

Selected case studies

Recent work

A few products I’ve helped shape across enterprise, healthcare, sports, AI and SaaS.

All work
2026

Coworking · Web, mobile & AI

tersOS

Designing one connected operating system for running a coworking space and growing its community.

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2026

MedTech · Enterprise web app

Edwards Event Operations

Designing one traceable event workflow from planning and document creation through approval, print, and delivery.

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2025

Femtech · Mobile product

Carea

Designing feature flows that support women through fertility, pregnancy, postpartum, and loss without fragmenting the journey.

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2023

Dental operations · B2B SaaS

DentaSync

Designing one shared case workflow across dental clinics, labs, patients, appointments, production, and payments.

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2023

Grassroots sports · 0→1 mobile product

Clubbie

Taking an all-in-one grassroots sports platform from a blank page to public launch.

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Application presentation

Clubbie application presentation

Clubbie application presentation — full presentation

The working style

Curious, collaborative, and close to the work.

I do my best work when design is part of the conversation, not something handed off at the end.

The best work usually happens somewhere between a good question, a rough prototype, and a developer saying “technically…”.

01

Find the signal

Start with the real problem, not the first request.

02

Make it tangible

Prototype early so there’s something real to react to.

03

Own the outcome

Stay involved through edge cases, implementation, and everything between.

Off the canvas

I notice tiny UI details, ask a lot of questions, and probably have too many Figma tabs open.

I like good typography, thoughtful interactions, simple products and people who can disagree without making it weird.

I prototype when talking gets confusing, collect screenshots of nice interfaces like other people collect sneakers, and strongly believe a five-minute conversation can sometimes save five hours of design.

InterfacesPrototypesDetailsGood questionsGood coffeeAwesome people